Large studios and broadcasters, as well as independent filmmakers are building fictional worlds that smash through their frames on to multiple platforms. This new type of tie-in extends, rather than adapts, storylines. It tells various parts of the story using distinct media, exploiting the qualities unique to each platform. Today’s transmedia producers are planning for multiple platforms from the start. They design fictional universes that are consistent however the audience engages. The trend is already reconfiguring the industry, affecting everything from how stories are made, down to titles on business cards.

Henry Jenkins explica cu cuvintele sale de prof’ la MIT ce-si-cum cu transmedia asta buclucasa, aici:

21 century trans-mediated world, that is a world where converging technologies and cultures give rise to a new media landscape.