Tag Archives: Terminologie


E iarna si alunecam. Si apropo, am identificat recent una dintre cele mai interesante alunecari lingvistico-topografice. Aceasta alunecare poate fi rezumata la urmatoarea intrebare: cum poti ajunge de la un nume ca Valley of Heart’s Delight la unul ca Silicon Valley? Teribil de complex, nu-i asa? Si de interesant. Se pare ca excesul de placeri dauneaza. Intotdeauna a daunat. Primul simptom? Impietrirea inimii si siliconarea sanilor (ranjet discret). Joel Garreau ne povesteste mai multe – oh, imi plac enorm de mult povestile. Voua nu? Evident ca da. Evident, evident. Mai ales acelea fara poze.

Down the peninsula from San Francisco lies Santa Clara County. As late as the sixties it was still most famous for its apricots and prunes. When its orchards erupted into bloom in the spring, they attracted tourists like the lives in the New England’s autumn. Since the 1920s, this area just south of Palo Alto and Stanford University had been known as the Valley of Heart’s Delight (culorile imi apartin. Vor sa sugereze tenta ecologica a blogului).

By the mid-1960s, however, the Santa Clara Valley was changing. In 1938, two young Stanford grads, Bill Hewlett and Dave Packard, started the area’s first technology company in their now-famous garage in Palo Alto. Their first big customer was Walt Disney, who bought eight of their “audio oscillators” for use in his new animated film, Fantasia. In 1959, Robert Noyce of Fairchild Semiconductors figured out how to etch thousand of transistors on one piece of silicon and mass-produce these, thereby sharing credit with Jack Kilby for inventing the computer chip as we know it. Not for a dozen more years, nonetheless, would the area acquire the name that would make it legendary. Only in 1971 Valley of Heart’s Delight was the first referred to in print as Silicon Valley. [p. 42]


Asta numesc eu sa sari din -ism in -ion. Bun.

We no longer speak about national states but about networks (valabil si in cazul stramarilor si fascinantelor aglomerari urbane). We use the word ‘scape instead of landscape and avoid anything with the ending –ism like urbanism. Endings on –ion are preferred. For the architect Rem Koolhaas globalization designates a general schema of the hybridization of thought and action (suna spinozian de’a dreptul).

A, si uite: ‘scape


Inca o chestie interesanta:

Responsive Environments Colloquium (Univ. of Waterloo, November 20-21, 2009)

International leaders from experimental art and architecture, mechatronics and software engineering will present leading research. The aim of this collaborative event is to develop dialogue between these disciplines, expanding the potential of common threads and translating this into practical building strategies. Discussions will expand cultural history based on ‘dynamic’ and post-humanist paradigms, exploring renewed mutual relationships between human occupants and their surroundings.